Friends at a party holding whiskey cocktails with ice and lime

BRAND STRATEGY, CREATIVE DIRECTION & PRODUCTION

Led by Estefania Culbertson

Two microphones and a floral arrangement on a black table before the Tacit x Ace Hotel panel.
Black-and-white photo of an elegant banquet table set with candles, plates, glassware, and modern wire chairs.
Overhead view of assorted gourmet canapés with whipped cheese, anchovies, jam, figs, and prosciutto, alongside a red cake labeled “Rachel.”
New Balance retail store interior with a full-length mirror, orange sneakers on a metal chair, clothing racks, and plants
Black-and-white portrait of chef Gordon Ramsay with folded arms in a restaurant bar surrounded by flowers, wine bottles, and glassware.
Person viewing a collage-style art exhibition wall featuring pinned illustrations, photographs, typography, and an LCBO Spirit of Sustainability poster.
Two guests silhouetted against a glowing sun installation at the Porter activation at Union Station in Toronto.
White and light blue draped curtains framing a framed photograph of an arched courtyard with trees and string lights
Close-up of a vintage blue-and-white striped travel trunk with metal latches, handwritten artwork, and a porter label
VIEW SELECTED WORK

ABOUT

I’m Estefanía Culbertson, the brand strategist and creative producer behind Offhours.

Offhours is an independent creative studio in Toronto. I work with brands and agencies to plan campaigns, direct and produce photoshoots, and bring launches, dinners and activations to life.

I’ve spent the past 12 years working in-house and independently. Depending on the brief, I can lead a project from concept through production or join your team for a specific phase.

Available for projects in New York City.

Learn more
Black-and-white portrait of a smiling woman with slicked-back hair wearing a dark sleeveless top in front of curtains.
Stylized cream-colored outline of a circular spaceship or futuristic vehicle on a black background
Elegant restaurant table setting with burgundy flowers, empty water glass, black silverware, white plates, and an appetizers menu.
Black-and-white photo of a person writing on a wall featuring large New Balance lettering and logo.
Person in a gray sweater, white patterned sneakers, and rings reflected in a mirrored closet door

SERVICES

BRAND STRATEGY

The work behind the images. From sourcing crew and locations to managing budgets, schedules and the day on set, production brings the creative brief to life.

CREATIVE DIRECTION

A distinct visual point of view for campaigns, photoshoots and live experiences. Concept development, art direction and styling shape how the idea comes across in every frame and in the room.

EVENTS & EXPERIENCES

Brand dinners, product launches, pop-ups and activations that give people a reason to show up and something to remember. Each experience is shaped from the first concept through venue sourcing, design and on-site production.

CAMPAIGN + SHOOT PRODUCTION

Brand positioning and messaging for new launches and established brands. Campaign planning brings that strategy into the creative brief and defines what goes live, where and when.

LET’S WORK TOGETHER

Have a campaign, shoot or event in mind?

I can lead the project from concept through production or join your agency or in-house team for a specific brief.

Send me a note with what you’re working on and when you’d like to bring it to life.