I’m Estefanía

photography by Anthony Orrico

I’m a brand consultant and producer specializing in strategy, creative direction, events, and activations.

I work independently, partnering with brands and plugging into agency and in-house teams wherever I can add the most value — whether that's leading a project from start to finish, joining a team for a specific brief, or providing ongoing freelance and fractional support.

I'm equal parts creative and operational: I care deeply about how something looks and feels, but just as much about why it works. I'm highly organized, culturally curious, and always paying attention to what's happening now — not just what's worked before.

Over the past 12 years, I've worked across industries, audiences, and all kinds of briefs, building brands and experiences that feel considered, relevant, and genuinely engaging.

Based in Toronto, working independently and collaborating wherever the right project takes me.

Services

Brand and Event Strategy

The foundation — shaping the world a brand lives in.Defining brand positioning, developing campaign and activation concepts, planning content, and building the strategy that guides how brands show up across storytelling, partnerships, and real-world experiences.

Events and Activations

The experience — turning ideas into real-world moments.Planning and producing brand activations, gatherings, and events that bring campaigns to life and connect brands with audiences in meaningful ways.

Creative Direction

The vision — translating ideas into a cohesive world. Leading the creative across events and campaigns, directing content shoots, shaping visual storytelling, designing graphics and brand assets, and ensuring every touchpoint feels intentional and on-brand.

Partnerships and Collaborations

White-label strategy, creative direction, or production for agencies that need senior expertise on a project without adding headcount. I work behind the scenes, under your name.

Advisory/Fractional

Ongoing strategic or creative support for teams that need senior-level thinking without a full-time hire.

Agency-Facing Support

The expansion — bringing the right people into the room. Identifying aligned brands, developing collaborations, coordinating talent and partnerships, and building cultural moments that extend reach and relevance.