COOKUNITY: CIAO CAMPAIGN

Event Campaign Development + Production

To launch Chef Rocco Agostino’s dishes on CookUnity, Offhours developed an event campaign unfolding in two stages. An influencer dinner at Enoteca Sociale introduced the collaboration, followed by a public pop-up at Pizzeria Libretto on Ossington, where the neighbourhood could meet Rocco and taste his pasta. We shaped the campaign name, creative direction and event experiences, bringing the launch from an intimate first taste to the wider community.