ABOUT
Project-Based
For a campaign, shoot or experience that needs a dedicated lead. I can guide the work from concept through execution or take on a specific part of the brief, building a team around the project where needed.
Freelance + Embedded
For agencies and in-house teams that need additional expertise or capacity. I plug into your team and workflow to support a specific brief, a busy production period or a gap in strategy, creative direction or production.
Ongoing + Fractional
For brands that need a consistent creative and strategic partner. With dedicated time each month, I work alongside your team to develop ideas, guide projects and support production as your priorities evolve.
I’m Estefanía — a brand consultant, creative producer and the founder of Offhours.
Over the past 12 years, I’ve helped brands turn ideas into campaigns, shoots, events and activations. My work spans strategy, creative direction and production, connecting the bigger picture with the details that bring it to life.
I’m equal parts creative and operational: I care deeply about how something looks and feels, but just as much about why it works. I’m highly organized, culturally curious and always paying attention to what’s happening now — and what’s worth doing differently.
Based in Toronto and wherever the right project takes me.