Friends at a party holding whiskey cocktails with ice and lime

BRAND STRATEGY, CREATIVE DIRECTION & PRODUCTION

Led by Estefania Culbertson

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Black-and-white photo of an elegant banquet table set with candles, plates, glassware, and modern wire chairs.
Overhead view of assorted gourmet canapés with whipped cheese, anchovies, jam, figs, and prosciutto, alongside a red cake labeled “Rachel.”
New Balance retail store interior with a full-length mirror, orange sneakers on a metal chair, clothing racks, and plants
Black-and-white portrait of chef Gordon Ramsay with folded arms in a restaurant bar surrounded by flowers, wine bottles, and glassware.
Person viewing a collage-style art exhibition wall featuring pinned illustrations, photographs, typography, and an LCBO Spirit of Sustainability poster.
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White and light blue draped curtains framing a framed photograph of an arched courtyard with trees and string lights
Close-up of a vintage blue-and-white striped travel trunk with metal latches, handwritten artwork, and a porter label
VIEW SELECTED WORK

ABOUT

I’m Estefanía — a brand consultant, creative producer and the founder of Offhours.

Over the past 12 years, I’ve worked across industries, audiences and briefs, helping brands find their direction and bringing it to life through campaigns, shoots, events and activations.

Through Offhours, I partner directly with brands and work alongside agency and in-house teams. When a brief calls for a broader team, I bring together trusted creative, production and specialist partners, staying closely involved from the first idea through execution.

Based in Toronto and wherever the right project takes me.

Learn more
Black-and-white portrait of a smiling woman with slicked-back hair wearing a dark sleeveless top in front of curtains.
Stylized cream-colored outline of a circular spaceship or futuristic vehicle on a black background
Elegant restaurant table setting with burgundy flowers, empty water glass, black silverware, white plates, and an appetizers menu.
Black-and-white photo of a person writing on a wall featuring large New Balance lettering and logo.
Person in a gray sweater, white patterned sneakers, and rings reflected in a mirrored closet door

SERVICES

BRAND STRATEGY

Bringing creative ideas into focus—and onto set. I manage the people, places, budgets and logistics behind brand shoots and campaigns, from the initial brief through production.

CREATIVE DIRECTION

Developing concepts and shaping the visual world around them. From moodboards and styling to shoot direction, I connect the details so the work feels considered and distinctly yours.

EVENTS & EXPERIENCES

Creating opportunities for people to experience your brand in person. From intimate dinners to launches and activations, I shape the concept, design the experience and oversee production.

CAMPAIGN + SHOOT PRODUCTION

Defining what your brand wants to say, who it needs to reach and where it can make an impact. A clear foundation for campaigns, content and experiences.

LET’S WORK TOGETHER

Whether you need someone to lead the full engagement or plug into an existing team, let's talk.